Define
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Upon understanding the users' needs and goals, our UX designers define the problems to be solved and establish guidelines for the tasks ahead. They align with the client's objectives and collaborate with their design teams to develop effective design solutions. Our designers then create user personas and user journey maps as visual representations of user needs and design opportunities. These deliverables aid in a more concise and visual understanding of the project.

Ideate
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This stage is often iterative, occurring during the defining, prototyping, and testing phases. As user needs are discovered, creative solutions start to emerge. Our UX designers employ systematic methods for idea generation, often utilising design thinking workshops and a range of exercises. These approaches enable our designers and their collaborators to generate innovative and effective  solutions to overcome any design challenges.

Design & Develop
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Now comes the time for the actual design creation, where our designers bring their ideas to life. This phase involves crafting mockups and prototypes to test the feasibility of the concepts. In subsequent stages, our UX designers develop wireframes to ensure a smooth transition from design to development, ultimately reaching users' hands in the real world.

Test & Launch
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Testing design solutions is essential to ensure intended functionality. Through usability testing, our designers observe user interactions, task completion, and information organisation, noting emotions, body language, statements, frustrations, and difficulties. The gathered data is then analysed to identify areas for improvement and determine necessary enhancements. One's all the parameters are checked we then go live.